In the old days, you had to wait for the model to be converted – usually through a laborious or expensive proprietary process -- into an application that could run on the execution system. With the advent of PMML, you can build a model in the morning and have it ready for integration testing, change management, and potential deployment in the afternoon.
In a very real sense, standard languages such as PMML are unlocking the latent value of big data, and ushering in a new era of real-time analytics. With PMML and its associated technologies, the observation that data is the “new oil” of the 21st century seems entirely plausible.
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